Wiley X Appoints Cory Uehlein as Vice President of Marketing & Digital

February 11, 2026
3:17 am

▶

Listen to Article

Wiley X, a powerhouse in the tactical eyewear game that's long been a go-to for shooters, hunters, and anyone serious about eye pro on the range or in the field, just leveled up its leadership with the appointment of Cory Uehlein as Vice President of Marketing & Digital. Uehlein steps into a role that's all about supercharging the company's marketing engine and digital presence, steering brand growth and customer experience across every channel from social feeds to e-commerce drops. For those deep in the 2A world, this isn't just a corporate shuffle—it's a signal that Wiley X is doubling down on connecting with the armed patriot crowd in smarter, more targeted ways. What makes this move clever? Uehlein arrives at a pivotal moment when tactical brands are battling for eyeballs (pun intended) amid Big Tech censorship, algorithm shifts, and a fragmented online marketplace hungry for authentic 2A voices. Wiley X has built its rep on battle-tested specs like the Saber Advanced and CLAW series—gear that's saved countess eyes from hot brass and low branches—but now, under Uehlein's watch, expect a digital blitz that could include influencer collabs with range rats like TFB TV or Garand Thumb, hyper-targeted ads hitting NRA members, and AR/VR demos letting you test frames in simulated firefights. This isn't fluff; it's strategic firepower. In an era where brands like 5.11 and Magpul thrive by owning the cultural conversation, Wiley X's pivot to digital mastery positions it to capture younger shooters scrolling TikTok for their next NFA toy, while reinforcing loyalty among grizzled vets who swear by Wiley X for everything from USPSA to hog hunts. The implications for the 2A community? Massive upside. A sharper digital strategy means more accessible deals on pro-grade eyewear during peak buying seasons like Black Friday or post-election panics, plus content that educates on why ANSI Z87.1+ ballistic ratings aren't optional when you're slinging lead. If Uehlein nails the execution, Wiley X could emerge as the marketing benchmark for the industry, blending rugged utility with meme-worthy campaigns that keep the Second Amendment flame lit online. Keep an eye (protected, of course) on their feeds— this hire screams innovation ahead.

Best FFL Software Ranked and Compared!

Wiley X, a powerhouse in the tactical eyewear game that’s long been a go-to for shooters, hunters, and anyone serious about eye pro on the range or in the field, just leveled up its leadership with the appointment of Cory Uehlein as Vice President of Marketing & Digital. Uehlein steps into a role that’s all about supercharging the company’s marketing engine and digital presence, steering brand growth and customer experience across every channel from social feeds to e-commerce drops. For those deep in the 2A world, this isn’t just a corporate shuffle—it’s a signal that Wiley X is doubling down on connecting with the armed patriot crowd in smarter, more targeted ways.

What makes this move clever? Uehlein arrives at a pivotal moment when tactical brands are battling for eyeballs (pun intended) amid Big Tech censorship, algorithm shifts, and a fragmented online marketplace hungry for authentic 2A voices. Wiley X has built its rep on battle-tested specs like the Saber Advanced and CLAW series—gear that’s saved countess eyes from hot brass and low branches—but now, under Uehlein’s watch, expect a digital blitz that could include influencer collabs with range rats like TFB TV or Garand Thumb, hyper-targeted ads hitting NRA members, and AR/VR demos letting you test frames in simulated firefights. This isn’t fluff; it’s strategic firepower. In an era where brands like 5.11 and Magpul thrive by owning the cultural conversation, Wiley X’s pivot to digital mastery positions it to capture younger shooters scrolling TikTok for their next NFA toy, while reinforcing loyalty among grizzled vets who swear by Wiley X for everything from USPSA to hog hunts.

The implications for the 2A community? Massive upside. A sharper digital strategy means more accessible deals on pro-grade eyewear during peak buying seasons like Black Friday or post-election panics, plus content that educates on why ANSI Z87.1+ ballistic ratings aren’t optional when you’re slinging lead. If Uehlein nails the execution, Wiley X could emerge as the marketing benchmark for the industry, blending rugged utility with meme-worthy campaigns that keep the Second Amendment flame lit online. Keep an eye (protected, of course) on their feeds— this hire screams innovation ahead.

Share this story