It’s not often that we get to talk to the founder of a lot of firearm companies on this show, but today I have the pleasure of bringing you guys Mr. Bill Reilly, founder of SIM-X ammunition. Like all great ideas in the firearm world, Bill’s impetus for SIM-X came about in his basement, or rather, a desire for him to shoot in his basement safely. As you’ll learn today, Bill’s simple basement idea would grow and develop pretty quickly into what we have today: SIM-X ammunition. SIM-X’s claim to fame is an extremely high velocity, lightweight, lead-free ammunition for handguns and rifles that changes up the game for your shooting health, and the terminal effectiveness and safety of your self-defense and training ammunition.