South Carolina Waterfowl Association Names TrueTimber CEO Rusty Sellars 2026 Member of the Year

March 26, 2026
5:05 am

▶

Listen to Article

In the world of outdoor pursuits where camouflage patterns aren't just about blending into the brush but also about blending conservation with Second Amendment values, TrueTimber CEO Rusty Sellars just earned a prestigious nod from the South Carolina Waterfowl Association (SCWA) as their 2026 Member of the Year. This isn't some feel-good pat on the back—it's a hard-earned recognition for Sellars' deep-pocketed dedication to wildlife conservation and youth education. TrueTimber, under his leadership, is now in its third straight year as a $150,000 Mission Partner, fueling SCWA's programs that get kids afield, teach habitat stewardship, and create lifelong hunters. For 2A enthusiasts, this hits home: Sellars isn't just printing camo; he's investing in the next generation of responsible gun owners who understand that ethical hunting sustains our rights and our wild places. Dig deeper, and the implications ripple through the pro-2A ecosystem like a well-placed decoy spread. TrueTimber's patterns—battle-tested in blinds from the Lowcountry marshes to Western prairies—have long been a staple for hunters relying on firearms for sustainable harvests, and Sellars' SCWA commitment underscores a vital truth: conservation isn't a liberal luxury; it's the bedrock of our shooting sports. By pouring resources into youth camps and habitat projects, he's countering urban narratives that paint hunters as villains, instead building a pipeline of informed advocates who'll defend the Second Amendment against anti-gun zealots. This partnership amplifies TrueTimber's brand as more than apparel—it's a force multiplier for rural economies, where hunting licenses fund 80% of state wildlife agencies, per U.S. Fish and Wildlife data. In an era of ammo shortages and regulatory assaults, leaders like Sellars remind us that 2A victories start in the field, one conserved acre at a time. For the 2A community, this is a blueprint: support brands that back the habitat we hunt, and watch how it fortifies our cultural fortress. TrueTimber's ongoing $450,000+ investment signals to other industry giants—think optics makers and rifle manufacturers—that aligning with conservation orgs like SCWA isn't optional; it's strategic. As Sellars steps into this spotlight, expect more cross-pollination: youth events blending shotgun safety with wetland ecology, potentially expanding TrueTimber's reach into school programs that normalize firearms in positive contexts. It's a win for wingshooting, a win for wildlife, and a subtle but powerful jab at those who'd disarm us from our heritage. Gear up, patriots—Rusty Sellars is showing how to pattern success both in the timber and on the trail.

Best FFL Software Ranked and Compared!

In the world of outdoor pursuits where camouflage patterns aren’t just about blending into the brush but also about blending conservation with Second Amendment values, TrueTimber CEO Rusty Sellars just earned a prestigious nod from the South Carolina Waterfowl Association (SCWA) as their 2026 Member of the Year. This isn’t some feel-good pat on the back—it’s a hard-earned recognition for Sellars’ deep-pocketed dedication to wildlife conservation and youth education. TrueTimber, under his leadership, is now in its third straight year as a $150,000 Mission Partner, fueling SCWA’s programs that get kids afield, teach habitat stewardship, and create lifelong hunters. For 2A enthusiasts, this hits home: Sellars isn’t just printing camo; he’s investing in the next generation of responsible gun owners who understand that ethical hunting sustains our rights and our wild places.

Dig deeper, and the implications ripple through the pro-2A ecosystem like a well-placed decoy spread. TrueTimber’s patterns—battle-tested in blinds from the Lowcountry marshes to Western prairies—have long been a staple for hunters relying on firearms for sustainable harvests, and Sellars’ SCWA commitment underscores a vital truth: conservation isn’t a liberal luxury; it’s the bedrock of our shooting sports. By pouring resources into youth camps and habitat projects, he’s countering urban narratives that paint hunters as villains, instead building a pipeline of informed advocates who’ll defend the Second Amendment against anti-gun zealots. This partnership amplifies TrueTimber’s brand as more than apparel—it’s a force multiplier for rural economies, where hunting licenses fund 80% of state wildlife agencies, per U.S. Fish and Wildlife data. In an era of ammo shortages and regulatory assaults, leaders like Sellars remind us that 2A victories start in the field, one conserved acre at a time.

For the 2A community, this is a blueprint: support brands that back the habitat we hunt, and watch how it fortifies our cultural fortress. TrueTimber’s ongoing $450,000+ investment signals to other industry giants—think optics makers and rifle manufacturers—that aligning with conservation orgs like SCWA isn’t optional; it’s strategic. As Sellars steps into this spotlight, expect more cross-pollination: youth events blending shotgun safety with wetland ecology, potentially expanding TrueTimber’s reach into school programs that normalize firearms in positive contexts. It’s a win for wingshooting, a win for wildlife, and a subtle but powerful jab at those who’d disarm us from our heritage. Gear up, patriots—Rusty Sellars is showing how to pattern success both in the timber and on the trail.

Share this story