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SHOT 2026: ‘We Choose Success’

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The SHOT Show 2026 theme, We Choose Success, isn’t just a catchy slogan—it’s a battle cry echoing the stark divide between red-state prosperity and blue-state exodus, perfectly capturing the firearms industry’s unstoppable momentum. As the source text nails it, companies are fleeing the suffocating regulations of blue strongholds like California and New York, where sky-high taxes, endless lawsuits, and anti-2A crusades have turned once-thriving hubs into ghost towns for innovation. Think about it: Smith & Wesson bolted from Massachusetts to Tennessee years ago, and now we’re seeing a full-on migration wave—ammo makers, optics firms, and custom builders planting roots in pro-2A havens like Texas, Arizona, and the Carolinas. This isn’t random; it’s a calculated choose success pivot, where states like Florida (hosting SHOT in Orlando) roll out the red carpet with tax incentives, minimal red tape, and a customer base that actually celebrates the Second Amendment.

For the 2A community, this shift is pure gold, signaling a seismic realignment that bolsters our fight against federal overreach. Red states aren’t just absorbing these companies; they’re supercharging the industry with workforce freedom, supply chain resilience, and R&D explosions—imagine next-gen suppressors or modular rifles born in environments where ATF busybodies aren’t micromanaging every prototype. The implications? Blue-state politicians’ gun-grab fantasies are backfiring spectacularly, draining their economies while red states rake in jobs and billions in revenue. As SHOT 2026 ramps up, expect exhibitors to flaunt this success story: record attendance, breakthrough products, and unapologetic advocacy. It’s a reminder that when freedom wins, innovation—and self-defense—thrives. 2A patriots, this is our moment to double down: support these migrating makers, vote red, and keep choosing success over surrender.

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