Sarsilmaz, the Turkish firearms powerhouse known for churning out reliable, high-value pistols like the SAR 9 series that have been turning heads in the U.S. market, just dropped a sleek new website at sarsilmaz.us—ditching the old sarusa.com in the process. This isn’t just a facelift; it’s a full-throttle pivot signaling the company’s deepening roots in American soil. With a modern design, intuitive navigation, and user-friendly features that make browsing specs, dealer locators, and support resources a breeze, the site screams we’re here to stay and compete. Chief Marketing Officer Miranda Cook nailed it when she highlighted their commitment to the U.S. firearms community—because in a market flooded with legacy brands, Sarsilmaz is betting big on accessibility to win hearts (and holsters).
Digging deeper, this launch comes at a pivotal moment for the 2A space. Turkish imports have exploded in popularity thanks to their bang-for-buck ratio—think sub-$500 pistols that rival Glock ergonomics and trigger feel without the sticker shock. By rebranding to sarsilmaz.us, they’re shedding any whiff of foreign outsider status and positioning themselves as a direct pipeline for American shooters, from competition enthusiasts to everyday carriers. It’s a savvy countermove against supply chain hiccups and import tariffs that have plagued the industry post-2020, ensuring U.S. dealers and consumers get faster updates on models like the upcoming SAR 9X or suppressor-ready variants. For the pro-2A crowd, this means more options in a landscape where domestic production can’t keep up with demand, bolstering choice and keeping prices competitive—critical when Big Gun pushes for restrictions.
The implications? Expect Sarsilmaz to ramp up marketing muscle, sponsorships at ranges and matches, and maybe even U.S.-based assembly to dodge future trade drama. This website is more than pixels; it’s a declaration of war on complacency in the pistol market, empowering the 2A community with tools to discover, buy, and evangelize gear that democratizes self-defense. If you’re not checking out sarsilmaz.us yet, you’re missing the next wave—head there now and see why this Turkish titan is priming to redefine affordable excellence.
