BOULDER CITY, Nev. – August 20, 2025 – SHOT Show® Industry Day at the Range, the premier hands-on event held annually the day before SHOT Show®, has officially opened exhibitor registration for its 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. In addition to opening registration, a limited number of shooting positions are now available.
Industry Day provides exhibitors with a unique opportunity to launch new products, create content with top-tier media and influencers and connect directly with SHOT Show attendees in a dynamic, hands-on environment. The event continues to drive early engagement and momentum that carries into the show floor and beyond.
A select number of shooting positions are now available, including:

Exclusive Shooting Bay
10×20 Shooting Area
Shared Bay
10×10 Shooting Area
10×10 Airgun

“Industry Day consistently gives companies the platform to generate buzz and build key relationships before SHOT Show even begins,” said Kelsey Puryear, Industry Day at the Range co-owner. “Shooting positions are limited, and we encourage interested exhibitors to secure their spot early for the industry’s most influential range event.”
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
New exhibitors can register online now to secure their space. Shooting Positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.