BOULDER CITY, Nev. – October 24, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is excited to announce that a limited number of exhibitor shooting positions remain available. The annual event will take place on January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.
As the only official range event associated with SHOT Show, Industry Day at the Range offers an unmatched opportunity for exhibitors to launch new products, connect with influential media and attendees and gain early momentum going into SHOT Show. This exclusive event provides direct, hands-on exposure in a real-world shooting environment that maximizes brand visibility and industry impact.
A select number of positions are available, including:
Exclusive Shooting Bay; 25 and 100 yards
10×20 Shooting Area; 25-1,000 yards and Clay Targets
10×10 Shooting Area; 25-1,000 yards and Clay Targets
10×10 Airgun
10×10 Non-Shooting
10×10 Less Lethal
ATV/Truck Demo Track
“A limited number of exhibitor positions are still available for the 2026 event,” said Kelsey Puryear, Industry Day at the Range co-owner. “We encourage exhibitors to secure their spot early and take full advantage of the opportunity to get in front of key industry decision-makers ahead of SHOT Show.”
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
New exhibitors can register online now to secure their space. Positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com. 
Media Contact: Kelsey Puryear, Industry Day at the Range Co-Owner & Event Manager
Email: Kelsey@shotshowrangeday.com