Beretta Congratulates Team Beretta Athlete Kim Rhode on Receiving the NSSF Ken Sedlecky Lifetime Achievement Award

January 29, 2026
6:55 am

▶

Listen to Article

Beretta's shoutout to Team Beretta star Kim Rhode on snagging the 2026 NSSF Ken Sedlecky Lifetime Achievement Award isn't just corporate back-patting—it's a powerhouse moment for the firearms world that underscores the unbreakable bond between elite competition and Second Amendment advocacy. Rhode, the undisputed queen of Olympic shotgun shooting with six medals from six straight Games (that's trap, skeet, and women's skeet dominance from Atlanta 1996 to Tokyo 2020), embodies the pinnacle of precision and perseverance. This award, the NSSF's top honor named after its late president who championed industry growth and safety, spotlights not only her trophy case but her tireless push for accessible, responsible shooting sports. In an era where anti-gun narratives paint shooters as outliers, Rhode's story flips the script: she's a six-time Olympian who's safer with a Beretta than most are with a grocery cart. Digging deeper, this recognition lands like a well-timed double on a sporting clays course for the 2A community. Beretta, a legacy brand synonymous with military-grade reliability from the M9 pistol to competition shotguns, isn't just sponsoring talent—they're investing in cultural warriors who humanize our passion. Rhode's advocacy has directly fueled youth programs and range safety initiatives, countering urban myths about firearms with real-world wins: more participants, fewer accidents, and a growing base of skilled, ethical shooters. As NSSF data shows steady rises in female and youth involvement (up 20% in recent surveys), her lifetime nod signals to lawmakers and the public that shooting sports aren't fringe hobbies—they're Olympic goldmines building discipline and community. For 2A defenders facing ballot battles and media smears, Rhode's triumph is ammo: proof that our side produces legends who excel under pressure, shot by shot. The implications ripple outward, fortifying Beretta's position as a 2A beacon while rallying the grassroots. With elections looming and SCOTUS whispers on carry rights, honoring Rhode amplifies the message that gun culture breeds excellence, not extremism. Expect this to spark a surge in Team Beretta gear sales, clinic sign-ups, and vocal support from ranges nationwide—because when Olympians like her wave the flag for safe, Second Amendment-rooted shooting, it drowns out the noise from the fringes. Here's to Kim Rhode: may her legacy keep breaking clays and barriers for generations.

Best FFL Software Ranked and Compared!

Beretta’s shoutout to Team Beretta star Kim Rhode on snagging the 2026 NSSF Ken Sedlecky Lifetime Achievement Award isn’t just corporate back-patting—it’s a powerhouse moment for the firearms world that underscores the unbreakable bond between elite competition and Second Amendment advocacy. Rhode, the undisputed queen of Olympic shotgun shooting with six medals from six straight Games (that’s trap, skeet, and women’s skeet dominance from Atlanta 1996 to Tokyo 2020), embodies the pinnacle of precision and perseverance. This award, the NSSF’s top honor named after its late president who championed industry growth and safety, spotlights not only her trophy case but her tireless push for accessible, responsible shooting sports. In an era where anti-gun narratives paint shooters as outliers, Rhode’s story flips the script: she’s a six-time Olympian who’s safer with a Beretta than most are with a grocery cart.

Digging deeper, this recognition lands like a well-timed double on a sporting clays course for the 2A community. Beretta, a legacy brand synonymous with military-grade reliability from the M9 pistol to competition shotguns, isn’t just sponsoring talent—they’re investing in cultural warriors who humanize our passion. Rhode’s advocacy has directly fueled youth programs and range safety initiatives, countering urban myths about firearms with real-world wins: more participants, fewer accidents, and a growing base of skilled, ethical shooters. As NSSF data shows steady rises in female and youth involvement (up 20% in recent surveys), her lifetime nod signals to lawmakers and the public that shooting sports aren’t fringe hobbies—they’re Olympic goldmines building discipline and community. For 2A defenders facing ballot battles and media smears, Rhode’s triumph is ammo: proof that our side produces legends who excel under pressure, shot by shot.

The implications ripple outward, fortifying Beretta’s position as a 2A beacon while rallying the grassroots. With elections looming and SCOTUS whispers on carry rights, honoring Rhode amplifies the message that gun culture breeds excellence, not extremism. Expect this to spark a surge in Team Beretta gear sales, clinic sign-ups, and vocal support from ranges nationwide—because when Olympians like her wave the flag for safe, Second Amendment-rooted shooting, it drowns out the noise from the fringes. Here’s to Kim Rhode: may her legacy keep breaking clays and barriers for generations.

Share this story