The National Association of Sporting Goods Wholesalers (NASGW) announced that Sturm, Ruger & Co., Inc. has joined VAULT as a founding member and strategic partner, committing all Ruger firearms SKUs and brands to the platform. VAULT is a centralized product data platform designed to eliminate redundant data entry, reduce errors, and provide a single source of truth for manufacturers, distributors, and retailers in the shooting sports industry.

Ruger’s participation provides distributors and retail customers with current, standardized product data, including specifications, images, and descriptions, to improve accuracy, efficiency, and speed to market. “This is a major effort by NASGW, and it solves a real problem for the industry,” said Todd Seyfert, President and CEO of Ruger. Rob Werkmeister, Senior Vice President of Marketing and Customer Experience at Ruger, added that VAULT exemplifies NASGW’s commitment to enhancing industry operations.