Wiley X Appoints Johnathan Weikum as Vice President of Sales

February 13, 2026
5:47 am

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Wiley X, the rugged eyewear powerhouse that's become a staple for shooters, hunters, and anyone serious about eye protection on the range or in the field, just leveled up its sales game with a sharp internal promotion: Johnathan Weikum steps in as Vice President of Sales. Coming straight from his role as Director of Sales for Wiley X's Optical Division—where he's already been driving the optics side of the house—Weikum brings a decade-plus of high-stakes experience from Oakley and Costa Del Mar. Those aren't just brands; they're battle-tested names in performance eyewear that have equipped everyone from elite military units to weekend warriors pushing their ARs at the local gravel pit. This move isn't just a reshuffle; it's a calculated play for Wiley X to supercharge growth in a market where 2A enthusiasts demand gear that doesn't fog up mid-drill, shatter under recoil vibes, or bail during a dusty PRS match. Weikum's track record at Oakley (think ballistic-rated shades for spec ops) and Costa (polarized perfection for tactical fishing crossovers) means he's wired for partnerships that could flood gun shows, online retailers like OpticsPlanet, and LE/mil distributors with next-gen products. Imagine deeper integrations with rifle and pistol manufacturers—custom lens tints optimized for red dots or NVGs—expanding Wiley X's footprint beyond sunglasses into full-spectrum 2A armor. In an era of supply chain squeezes and rising demand for American-made durability, his leadership could lock in strategic alliances, making Wiley X the go-to for eye pro that keeps Second Amendment defenders seeing clear through smoke, rain, or suppressors. For the 2A community, this signals Wiley X doubling down on us: more innovation in ANSI Z87.1+ ballistic-rated frames, potentially aggressive pricing to undercut imports, and sales firepower to get product into every gun shop and training academy. If Weikum executes like his resume suggests, expect Wiley X to not just sell glasses, but to arm the eyes of the resistance—keeping patriots sharp-sighted and one step ahead. Eyes on this one, folks; it's a win for the safeties-off crowd.

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Wiley X, the rugged eyewear powerhouse that’s become a staple for shooters, hunters, and anyone serious about eye protection on the range or in the field, just leveled up its sales game with a sharp internal promotion: Johnathan Weikum steps in as Vice President of Sales. Coming straight from his role as Director of Sales for Wiley X’s Optical Division—where he’s already been driving the optics side of the house—Weikum brings a decade-plus of high-stakes experience from Oakley and Costa Del Mar. Those aren’t just brands; they’re battle-tested names in performance eyewear that have equipped everyone from elite military units to weekend warriors pushing their ARs at the local gravel pit.

This move isn’t just a reshuffle; it’s a calculated play for Wiley X to supercharge growth in a market where 2A enthusiasts demand gear that doesn’t fog up mid-drill, shatter under recoil vibes, or bail during a dusty PRS match. Weikum’s track record at Oakley (think ballistic-rated shades for spec ops) and Costa (polarized perfection for tactical fishing crossovers) means he’s wired for partnerships that could flood gun shows, online retailers like OpticsPlanet, and LE/mil distributors with next-gen products. Imagine deeper integrations with rifle and pistol manufacturers—custom lens tints optimized for red dots or NVGs—expanding Wiley X’s footprint beyond sunglasses into full-spectrum 2A armor. In an era of supply chain squeezes and rising demand for American-made durability, his leadership could lock in strategic alliances, making Wiley X the go-to for eye pro that keeps Second Amendment defenders seeing clear through smoke, rain, or suppressors.

For the 2A community, this signals Wiley X doubling down on us: more innovation in ANSI Z87.1+ ballistic-rated frames, potentially aggressive pricing to undercut imports, and sales firepower to get product into every gun shop and training academy. If Weikum executes like his resume suggests, expect Wiley X to not just sell glasses, but to arm the eyes of the resistance—keeping patriots sharp-sighted and one step ahead. Eyes on this one, folks; it’s a win for the safeties-off crowd.

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