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Not Learning Their EV Lesson: Ford *Still* Considers Electric Pickup Truck Its ‘Apollo Space Mission’

Ford’s CEO Jim Farley is doubling down on a delusion, likening their electric pickup truck project to the Apollo space mission—a bold voyage to the moon that actually succeeded, unlike Ford’s EV misadventure that’s already cratered to the tune of a $19.5 billion write-down. This isn’t hyperbole; Ford just admitted massive losses on its electric dreams, slashing investments and retreating from unprofitable models like the F-150 Lightning, which has been gathering dust on lots while buyers flock back to reliable gas-guzzlers. Farley’s prototype boasts and space race rhetoric smack of desperation, ignoring market realities: consumers want trucks that haul, tow heavy loads over long distances without constant charging anxiety, and don’t depreciate faster than a politician’s promises. It’s peak corporate hubris, betting the farm on a Skunk Works EV platform when internal combustion engines still dominate 95% of pickup sales.

For the 2A community, this EV obsession hits harder than a mag dump from a suppressed AR. Pickups aren’t just vehicles; they’re the lifeblood of our lifestyle—hauling ATVs to the range, trailers full of hogs for hunting trips, or gear for off-grid training camps. Ford’s electric pivot threatens the rugged, range-king workhorses we rely on, forcing us toward finicky batteries that crap out in cold weather (just ask Tesla owners in the Midwest) and demand rare-earth minerals mined under questionable regimes. Imagine your F-250 conking out 200 miles from civilization with a bed full of ammo crates—no thanks. This Apollo folly underscores why government EV mandates are a direct assault on practical freedom: they prioritize green virtue-signaling over the diesel-powered independence that lets us live untethered. Ford’s write-down is a warning shot—stick to what works, or watch real truck buyers (hunters, ranchers, patriots) bolt to competitors like Ram or Chevy who get it.

The implications? If Ford crashes this moonshot, expect more bailouts from D.C., propping up failed green tech at taxpayer expense while sidelining pro-2A heartland values. Smart money’s on hybrids or straight ICE for now—vote with your wallet, buy American iron that runs forever, and keep Ford’s execs grounded in reality. Our trucks, our rules.

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