In a rare glimmer of corporate redemption, former Anheuser-Busch executive Anson Frericks is calling the company’s latest Budweiser Super Bowl ad a step in the right direction after the disastrous Dylan Mulvaney partnership tanked sales and alienated millions of core customers. Speaking on Fox Business Network’s Mornings with Maria, Frericks praised the beer’s pivot back to its iconic Clydesdales, Americana imagery, and blue-collar roots—hallmarks of ads that once dominated airwaves without a whiff of woke lecturing. This isn’t just beer talk; it’s a textbook case of market forces humbling a multinational giant that bet big on identity politics and lost billions in the process, proving that consumers wield more power than any DEI consultant.
For the 2A community, this saga hits close to home, mirroring the boycotts we’ve orchestrated against brands like Smith & Wesson and Ruger when they flirted with gun control advocacy. Anheuser-Busch’s Mulvaney misfire—featuring a biological male prancing in a Bud Light can tutu—sparked a nationwide backlash from patriots, veterans, and everyday gun owners who saw it as another assault on traditional values. Kid Rock’s shotgun blast to a stack of cans went viral for a reason: it channeled the frustration of folks who crack open a cold one after range day, not virtue-signal on TikTok. Frericks’ nod to the Super Bowl spot signals AB might be learning that lesson—alienate your red-blooded base, and you’ll bleed market share faster than a leaky suppressor.
The implications? A win for cultural warriors everywhere, including 2A advocates. If Budweiser can course-correct under consumer pressure, imagine the leverage against firearms makers eyeing anti-gun lobbies for ESG brownie points. This pivot isn’t full redemption yet—expect scrutiny on whether AB’s brass truly gets it or just chases quarterly numbers—but it’s a reminder: vote with your wallet, rally the troops, and watch corporations kneel. Stock up on non-woke brews, hit the range, and keep the pressure on; the Mulvaney hangover proves we’re winning the culture war one boycott at a time.
