CZ’s announcement to exhibit at the 2026 Great American Outdoor Show is a bold statement of confidence in the firearms industry’s resurgence, planting their flag at Booth #317 in Harrisburg, Pennsylvania, from February 7–15. This isn’t just another trade show booth—it’s CZ doubling down on America’s heartland, where the Great American Outdoor Show has evolved into the world’s largest outdoor expo, drawing over 1,000 exhibitors and 200,000+ attendees who live and breathe the Second Amendment lifestyle. Expect hands-on demos of CZ’s hunting rifles like the 600 series, concealed-carry pistols such as the P-10 C OR, and competition-ready Shadow 2 variants, with reps ready to geek out on suppressors, optics integration, and the latest in ergonomic innovations that make CZs feel like natural extensions of the shooter.
For the 2A community, this move signals CZ’s unwavering commitment amid regulatory headwinds—think ongoing ATF battles over pistol braces and frame-or-receiver rules—by prioritizing direct engagement with enthusiasts who fuel grassroots advocacy. CZ isn’t hiding in Europe; they’re investing in face-to-face connections that build loyalty and counter anti-gun narratives with tangible products that empower self-defense, family hunting traditions, and competitive shooting circuits. Implications? A potential surge in CZ’s U.S. market share, especially as competitors like Glock and Sig face supply crunches, and a reminder that shows like this are battlegrounds for normalizing firearm ownership. If you’re pro-2A, mark your calendar—this could be where the next must-have defensive tool catches your eye and bolsters the fight for our rights.
The ripple effects extend to policy: with Harrisburg’s proximity to key swing-state voters and NRA heartland, CZ’s presence amplifies voices against overreach, potentially influencing 2026 midterms. Pair this with CZ-USA’s recent expansions in South Carolina manufacturing, and it’s clear they’re all-in on American production resilience. Don’t sleep on it—shows like GAOS aren’t just shopping sprees; they’re where the community reloads for the long haul.
