Beretta USA is cranking up the heat in the competitive shooting world by stepping up as the official sponsor of the Super Sport event at the 2026 Jack Link’s Cup, set to blast off February 10-15 at Florida’s Quail Creek Sporting Ranch. This isn’t just a logo on a banner—Beretta’s bringing the full firepower with hands-on demos of their elite lineup: the precision-engineered DT11, the versatile 694 Sporting, the reliable 688 Performance, and the innovative A400 shotguns. Authorized dealers will be on-site for immediate purchases, turning the event into a one-stop shop for shooters itching to upgrade, and capping it off with a DT11 Sporting up for grabs in Saturday’s dinner giveaway. For Beretta loyalists and newcomers alike, it’s a golden opportunity to fondle, fire, and finance top-tier over-unders and semis in a high-stakes sporting clays arena.
What makes this move a masterstroke for the 2A community? Beretta’s deep dive into Super Sport sponsorship underscores their commitment to grassroots clay target disciplines, where skill trumps spray-and-pray every time—reinforcing shotguns as the thinking man’s defensive tools, from home protection to field carry. In an era of creeping regulations on semi-autos, highlighting models like the A400 (with its gas-operated reliability for sustained fire) and DT11 (a competition beast with adjustable combs for custom fit) spotlights practical firearms that excel in real-world scenarios, not just ranges. Quail Creek’s lush Florida setting, amid ongoing battles over public land access and shooting sports funding, positions this as a pro-2A flex: drawing crowds, boosting dealer sales, and normalizing high-end shotgun ownership when anti-gun narratives try to paint them as relics.
The implications ripple far beyond 2026—expect this to fuel a surge in Super Sport participation, mentor new talent, and solidify Beretta’s edge against rivals like Browning or Benelli. For the 2A faithful, it’s a reminder to hit events like Jack Link’s Cup, vote with your wallet at those dealers, and celebrate brands that invest in our shooting heritage. Mark your calendars; this could be the spark for your next personal best… or that dream DT11 in your safe.
