Beretta Brings 500 Years of Craft, Conservation, and Innovation to Safari Club International

February 13, 2026
5:49 am

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Beretta's splash at the 2026 Safari Club International in Nashville isn't just a booth—it's a 500-year victory lap for one of the world's oldest family-owned firearms dynasties, blending Renaissance craftsmanship with modern American grit. Picture this: Pietro Beretta Selection artisans firing live demos of bespoke shotguns, unveiling a jaw-dropping One-of-One collection tailored for collectors who demand perfection, and debuting the SO10 EELL USA 250th Anniversary Edition—a limited-run over/under that nods to America's own founding while screaming Made in Tennessee. From their Gallatin facility, Beretta's pumping out high-end wares that fuse Italian heritage with U.S. manufacturing muscle, proving that global icons can thrive under the Stars and Stripes without selling their soul. For the 2A community, this is catnip: Beretta's flexing conservation creds—think partnerships with SCI for wildlife habitat protection—while reminding us that responsible gun ownership isn't anti-hunting or anti-nature hysteria peddled by urban elites. It's a masterclass in countering the narrative that firearms equal destruction; instead, they're tools for stewardship, forged by a lineage that's outlasted empires. The Gallatin plant underscores a bigger play: as tariffs loom and supply chains wobble, Beretta's U.S. footprint bolsters domestic jobs and insulates against import bans, fortifying the Second Amendment ecosystem. Critics might scoff at fancy bird guns, but these aren't mall-ninja toys—they're heirlooms that train ethical hunters, fund habitat restoration, and embody the self-reliance ethos at 2A's core. Implications? Beretta's betting big on experiential marketing to hook the next gen of shooters amid cultural headwinds, potentially spiking demand for their American-made lines and pressuring competitors to localize. For enthusiasts, it's a call to action: hit SCI 2026, snag a piece of history, and vote with your wallet for brands that honor tradition while innovating forward. In a world hell-bent on disarming us, Beretta's 500-year saga whispers (or booms): we're not going anywhere.

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Beretta’s splash at the 2026 Safari Club International in Nashville isn’t just a booth—it’s a 500-year victory lap for one of the world’s oldest family-owned firearms dynasties, blending Renaissance craftsmanship with modern American grit. Picture this: Pietro Beretta Selection artisans firing live demos of bespoke shotguns, unveiling a jaw-dropping One-of-One collection tailored for collectors who demand perfection, and debuting the SO10 EELL USA 250th Anniversary Edition—a limited-run over/under that nods to America’s own founding while screaming Made in Tennessee. From their Gallatin facility, Beretta’s pumping out high-end wares that fuse Italian heritage with U.S. manufacturing muscle, proving that global icons can thrive under the Stars and Stripes without selling their soul.

For the 2A community, this is catnip: Beretta’s flexing conservation creds—think partnerships with SCI for wildlife habitat protection—while reminding us that responsible gun ownership isn’t anti-hunting or anti-nature hysteria peddled by urban elites. It’s a masterclass in countering the narrative that firearms equal destruction; instead, they’re tools for stewardship, forged by a lineage that’s outlasted empires. The Gallatin plant underscores a bigger play: as tariffs loom and supply chains wobble, Beretta’s U.S. footprint bolsters domestic jobs and insulates against import bans, fortifying the Second Amendment ecosystem. Critics might scoff at fancy bird guns, but these aren’t mall-ninja toys—they’re heirlooms that train ethical hunters, fund habitat restoration, and embody the self-reliance ethos at 2A’s core.

Implications? Beretta’s betting big on experiential marketing to hook the next gen of shooters amid cultural headwinds, potentially spiking demand for their American-made lines and pressuring competitors to localize. For enthusiasts, it’s a call to action: hit SCI 2026, snag a piece of history, and vote with your wallet for brands that honor tradition while innovating forward. In a world hell-bent on disarming us, Beretta’s 500-year saga whispers (or booms): we’re not going anywhere.

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