NBC’s Today Show just handed the mic to Nicole Hockley, the co-founder of Sandy Hook Promise and a relentless anti-2A crusader, in what can only be described as a masterclass in one-sided propaganda. During the segment, Hockley pushed her group’s Say Something program—framed as a youth mental health initiative—but conveniently glossed over its roots in gun control advocacy. The show spotlighted emotional anecdotes about school shootings while ignoring data showing that programs like hers have zero proven impact on reducing violence; in fact, FBI stats reveal most mass attackers exhibit warning signs long before any firearm enters the picture. This isn’t journalism—it’s emotional manipulation, timed perfectly to coincide with back-to-school fears, priming viewers to support red-flag laws and universal background checks without a whiff of counterpoint.

Zooming out, this is textbook media bias in action: NBC amplifies voices like Hockley’s, whose narrative hinges on exploiting tragedy for policy wins, while blacklisting pro-2A experts who could cite the CDC’s own findings that guns are used defensively 500,000 to 3 million times annually. Context matters—Hockley’s organization has raked in millions from gun-control donors, yet Today Show presenters nodded along as if her views represent consensus science. For the 2A community, the implications are stark: this softens public resolve against incremental erosions like ATF overreach or state-level bans, especially among parents who don’t dig deeper. It’s a reminder that the war for hearts and minds rages on morning TV, where facts take a backseat to feels.

The silver lining? Exposure like this backfires when scrutinized. 2A advocates should counter with targeted responses—short Reels debunking the myths, op-eds in local outlets, and grassroots pushes for school safety that prioritize armed guards over anonymous tip lines. Stay vigilant, share the clips, and remind everyone: the Second Amendment isn’t negotiable, no matter how many tearful interviews NBC airs.