Let’s Take a Look at the Journalism and Comms Pros Anti-Gun Impresario Michael Bloomberg Just Added to the The Trace’s Board

March 20, 2026
8:00 am

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If I ever find the individual who suggested these three new board members to The Trace, I might have to buy them a beer. Why? Because Michael Bloomberg's latest hires for his anti-gun agitprop outlet aren't just more of the same tired activists—they're heavy-hitters from the journalism and communications worlds, the kind who know how to polish turds into Pulitzer bait. We're talking pros who've cut their teeth at outlets like The New York Times, Politico, and high-powered PR firms, now tasked with supercharging The Trace's mission to flood the zone with gun violence narratives that conveniently ignore criminals and glorify hoplophobia. This isn't amateur hour; it's Bloomberg deploying narrative ninjas to make his $1.3 billion Everytown empire even slicker at swaying soccer moms and squishy suburbanites. Context matters here: The Trace, launched in 2015 as Bloomberg's personal megaphone, has always punched above its weight by masquerading as independent journalism while churning out hit pieces on self-defense rights and lawful carry. These new board additions—details fresh from the grapevine but ripe for scrutiny—bring insider savvy from legacy media echo chambers, where objectivity means framing every AR-15 as a school-shooter special. Think about it: a comms vet from crisis-management firms could soon be scripting viral sob stories, while a journalism insider fine-tunes SEO to dominate Google searches on gun safety. It's no coincidence this drops amid escalating 2A battles in swing states like Pennsylvania and Arizona, where Bloomberg's dark money has already flipped legislatures. For the 2A community, the implications are crystal: this is narrative warfare on steroids, designed to erode support for permitless carry, suppressors, and standard-capacity magazines by making common sense reforms sound inevitable. But here's the silver lining—exposure is our weapon. These hires scream desperation from a billionaire who's losing the culture war as record numbers of Americans arm up (hello, 40 million new gun owners since 2020). 2A warriors, keep calling out the spin: share this on X, hit The Trace's tip line with real crime stats from FBI UCR data, and remind folks that Bloomberg's boardroom is just another swamp creature exhibit. The more they polish, the easier it is to see the agenda—and vote accordingly. Who's buying the first round?

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If I ever find the individual who suggested these three new board members to The Trace, I might have to buy them a beer. Why? Because Michael Bloomberg’s latest hires for his anti-gun agitprop outlet aren’t just more of the same tired activists—they’re heavy-hitters from the journalism and communications worlds, the kind who know how to polish turds into Pulitzer bait. We’re talking pros who’ve cut their teeth at outlets like The New York Times, Politico, and high-powered PR firms, now tasked with supercharging The Trace’s mission to flood the zone with gun violence narratives that conveniently ignore criminals and glorify hoplophobia. This isn’t amateur hour; it’s Bloomberg deploying narrative ninjas to make his $1.3 billion Everytown empire even slicker at swaying soccer moms and squishy suburbanites.

Context matters here: The Trace, launched in 2015 as Bloomberg’s personal megaphone, has always punched above its weight by masquerading as independent journalism while churning out hit pieces on self-defense rights and lawful carry. These new board additions—details fresh from the grapevine but ripe for scrutiny—bring insider savvy from legacy media echo chambers, where objectivity means framing every AR-15 as a school-shooter special. Think about it: a comms vet from crisis-management firms could soon be scripting viral sob stories, while a journalism insider fine-tunes SEO to dominate Google searches on gun safety. It’s no coincidence this drops amid escalating 2A battles in swing states like Pennsylvania and Arizona, where Bloomberg’s dark money has already flipped legislatures.

For the 2A community, the implications are crystal: this is narrative warfare on steroids, designed to erode support for permitless carry, suppressors, and standard-capacity magazines by making common sense reforms sound inevitable. But here’s the silver lining—exposure is our weapon. These hires scream desperation from a billionaire who’s losing the culture war as record numbers of Americans arm up (hello, 40 million new gun owners since 2020). 2A warriors, keep calling out the spin: share this on X, hit The Trace’s tip line with real crime stats from FBI UCR data, and remind folks that Bloomberg’s boardroom is just another swamp creature exhibit. The more they polish, the easier it is to see the agenda—and vote accordingly. Who’s buying the first round?

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