Steiner Optics announced its 2025 partnership with Canada in the Rough, a popular hunting show that educates and entertains viewers across North America. This partnership will feature the Beasley Brothers and their guests hunting big game animals using Steiner optics, including the new ePredator 8 riflescope, ePredator 8 binoculars, Predator 4 Series, H6Xi Series, and Predator 8 Series.