Luth-AR announces its Title Sponsorship of the Sturgis Gun Rally to create the ultimate crossover event for firearm enthusiasts and motorcycle enthusiasts alike. The company is calling on firearm manufacturers, parts suppliers, tactical gear makers, and all industry players to exhibit at the 85th Annual Sturgis Motorcycle Rally, August 1st – 7th, 2025, at the “Liberty Lot”, Sturgis, SD.