Chevalier Advertising, a Sherwood, Oregon-based marketing agency focused on hunting, shooting, tactical and outdoor brands, has been named agency of record for TACRIG, a maker of modular concealed and open carry systems.

Chevalier will initially enhance TACRIG’s website and ecommerce experience, including user experience, content, product presentation and conversion. The agency’s role is expected to expand to public relations, media planning and buying, social media and other growth work. TACRIG’s FLEX system uses interchangeable, firearm-specific shells and mounting platforms so users can change carry configurations and firearms without replacing the entire holster; shells are precision-molded from U.S.-made Boltaron and support optics, suppressor-height sights and threaded barrels, with IWB, OWB, bino and chest-harness options.

TACRIG President Tim Silva said the company wants to better communicate what sets its modular approach apart. Chevalier President Greg Chevalier said the agency will help consumers understand the system and how it fits real-world carry.