ZeroTech Optics USA introduced the Thrive X 3-9×40 second focal plane hunting riflescope line with Zeroplex, G4, PHR 3 and PHR 4 reticle options around a 40mm objective and 30mm aluminum tube. Magnification runs from 3x providing 37.7 feet of view at 100 yards to 9x at 12.6 feet, using fixed parallax and 3.3 inches of eye relief.

Select models add an adjustable BDC turret with five lockable markers for custom distances while keeping 0.25 MOA clicks, and all provide 60 MOA of internal adjustment plus nonilluminated reticles. The Zeroplex wire version weighs 18.4 ounces; G4, PHR 3 and PHR 4 glass-etched versions weigh 18.8 ounces with the turret, PHR 3 offering simplified holdovers and PHR 4 a floating center with open upper field. Packages include a neoprene cover, microfiber cloth, stickers and welcome card; ZeroTech Optics USA of Nashville offers a Triple A Lifetime Warranty.