ZeroTech Optics USA in Nashville launched the Thrive X 3-12×44 second-focal-plane hunting riflescope with 44 mm objective, 3-12x power, parallax from 10 yards out, and reticles Zeroplex, Mildot, G4, PHR 3 or PHR 4 in MOA or MRAD. At 3x the view is 36.2 feet wide at 100 yards and 9.2 feet at 12x with 3.35-3.46 inch eye relief; Mildot clicks 0.1 mil for 17.5 mils travel while others click 0.25 MOA for 60 MOA each way, G4 and PHR models adding five lockable BDC markers. A cover, cloth and no-receipt lifetime warranty come with every unit.