Waypoint’s latest leadership moves signal more than corporate housekeeping—they’re a calculated step toward locking in the outdoor media space at a moment when traditional cable is bleeding viewers and digital platforms are fighting for eyeballs. Katherine Elliott’s elevation to VP of Media Operations & Distribution puts someone who already understands the nuts-and-bolts of carriage deals and streaming logistics in charge of scaling distribution, which matters when every new hunting or shooting show needs to reach cord-cutters without getting throttled by legacy gatekeepers. Meanwhile, Graig Hale’s new role as VP of Business Development & Programming gives the network a dedicated rainmaker who can court sponsors, talent, and content partners that actually speak to the firearms and hunting audience instead of watering it down for broader appeal.

Founder and CEO Builder Brock’s timing—flagging these promotions right before ICAST 2026—reads like a deliberate stake in the ground: Waypoint intends to be the go-to destination when the industry’s biggest buyers and content creators gather to set the tone for the next buying season. For the 2A community, that matters because streaming platforms controlled by people who understand Second Amendment culture are less likely to quietly de-platform shows that feature legal firearms or hunting traditions. If Elliott and Hale execute, Waypoint could become the reliable digital hearth where pro-2A voices don’t have to self-censor to keep advertisers happy, and where new shooters can find unapologetic, high-quality programming instead of the sanitized outdoor content that dominates bigger networks.

The bigger implication is leverage. As more states expand constitutional carry and the firearms market continues to diversify, a robust, independent media outlet gives the community both a megaphone and a marketplace. Sponsors who want direct access to engaged enthusiasts will follow the eyeballs, and that revenue can fund the kind of long-form, technical, and cultural content that legacy outlets have largely abandoned. In short, these promotions aren’t just internal; they’re infrastructure for keeping the outdoor and firearms conversation alive, authentic, and algorithm-proof in the years ahead.