The Trace Has a Fundamental Problem With Guns and the Truth

April 22, 2026
8:00 am

▶

Listen to Article

The Trace, that glossy mouthpiece for Everytown for Gun Safety—Michael Bloomberg's billion-dollar anti-2A juggernaut—has a credibility black hole at its core, and it's not subtle. Funded almost entirely by the country's largest gun control lobby (Everytown shelled out over $50 million just to keep The Trace afloat since 2015, per their own tax filings), this outfit isn't chasing truth; it's churning out agitprop designed to demonize firearms and erode Second Amendment rights. Their journalism routinely cherry-picks stats, ignores defensive gun uses (like the CDC's own underreported 500,000+ annually), and amplifies horror stories while burying context—like how assault weapon bans in states like California haven't dented crime rates one iota, with FBI data showing handgun homicides still dominating at 75%+. Dig deeper, and the rot shows: The Trace's stable of writers peddle narratives straight from the Brady Campaign playbook, framing every AR-15 as a baby-killing machine while glossing over the fact that rifles of any kind account for just 3% of gun murders (FBI UCR, 2022). This isn't sloppy reporting; it's engineered bias, with editors who’ve cycled through Everytown's advocacy wing. Remember their hit pieces on ghost guns? They hyped ATF regs that courts have since gutted (e.g., Garland v. Cargill on bump stocks), proving The Trace prioritizes narrative over facts—facts that affirm law-abiding gun owners prevent more crimes than they commit. For the 2A community, this is a rallying cry: Don't just dunk on their headlines; starve their ecosystem. Support real investigative outlets like The Reload or AmmoLand that cite raw data from NICS checks (up 20% YoY, signaling robust exercise of rights) and expose how gun control correlates with black market booms, not safety. The Trace's model is crumbling—traffic's flatlining amid reader skepticism—and as SCOTUS Bruen decision ripples expand carry rights nationwide, their fearmongering will only highlight the resilience of armed Americans. Stay vigilant, fact-check ruthlessly, and keep voting with your wallet and ballot. The truth is our best defense.

Best FFL Software Ranked and Compared!

The Trace, that glossy mouthpiece for Everytown for Gun Safety—Michael Bloomberg’s billion-dollar anti-2A juggernaut—has a credibility black hole at its core, and it’s not subtle. Funded almost entirely by the country’s largest gun control lobby (Everytown shelled out over $50 million just to keep The Trace afloat since 2015, per their own tax filings), this outfit isn’t chasing truth; it’s churning out agitprop designed to demonize firearms and erode Second Amendment rights. Their journalism routinely cherry-picks stats, ignores defensive gun uses (like the CDC’s own underreported 500,000+ annually), and amplifies horror stories while burying context—like how assault weapon bans in states like California haven’t dented crime rates one iota, with FBI data showing handgun homicides still dominating at 75%+.

Dig deeper, and the rot shows: The Trace’s stable of writers peddle narratives straight from the Brady Campaign playbook, framing every AR-15 as a baby-killing machine while glossing over the fact that rifles of any kind account for just 3% of gun murders (FBI UCR, 2022). This isn’t sloppy reporting; it’s engineered bias, with editors who’ve cycled through Everytown’s advocacy wing. Remember their hit pieces on ghost guns? They hyped ATF regs that courts have since gutted (e.g., Garland v. Cargill on bump stocks), proving The Trace prioritizes narrative over facts—facts that affirm law-abiding gun owners prevent more crimes than they commit.

For the 2A community, this is a rallying cry: Don’t just dunk on their headlines; starve their ecosystem. Support real investigative outlets like The Reload or AmmoLand that cite raw data from NICS checks (up 20% YoY, signaling robust exercise of rights) and expose how gun control correlates with black market booms, not safety. The Trace’s model is crumbling—traffic’s flatlining amid reader skepticism—and as SCOTUS Bruen decision ripples expand carry rights nationwide, their fearmongering will only highlight the resilience of armed Americans. Stay vigilant, fact-check ruthlessly, and keep voting with your wallet and ballot. The truth is our best defense.

Share this story