Shoot Like A Girl to Visit Bass Pro Shops at the Pyramid in Memphis, Tennessee

July 28, 2026
7:52 am

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Shoot Like A Girl’s decision to plant its mobile range inside the iconic Bass Pro Shops Pyramid isn’t just another stop on the 2026 Grand Safety Tour—it’s a calculated strike at the heart of a city where urban legends about gun ownership still outpace the facts. By parking simulators and archery lanes beneath the glass atrium that once housed a basketball arena, SLG2 is turning a former sports temple into a proving ground where first-time shooters—especially women—can safely experience recoil, trigger discipline, and sight alignment without ever leaving the retail floor. The presence of Black Rifle Coffee’s booth adds a cultural wink: caffeine and carbines under one roof, reinforcing that the modern gun culture is as much about community and lifestyle as it is about self-defense. For the 2A community, the Memphis activation is a live demonstration of the “see it, try it, buy it” pipeline that has quietly become the industry’s most effective recruitment tool. Every pull of a simulator trigger is data: a measurable reduction in intimidation, a potential future voter, a future range member. In a state whose legislature has already expanded permitless carry, these micro-conversions matter; they create the anecdotal proof that personal responsibility and mechanical competence are not mutually exclusive. More importantly, the optics of women instructing women inside one of the South’s most recognizable retail cathedrals undercuts the coastal narrative that firearms are the exclusive province of rural men—an image that still drives too much of the national conversation. The larger implication is strategic normalization. When a brand like Bass Pro Shops opens its doors to a women-focused safety tour, it signals to fence-sitting retailers that the Second Amendment is not a political liability but a commercial asset. That message travels faster than any lawsuit or lobbying effort: if the Pyramid can host a mobile range without controversy, other high-traffic venues may follow. In an era when access to training is the new front line of rights preservation, Shoot Like A Girl’s Memphis stand is less a publicity stop and more a quiet proof-of-concept that the future of gun culture will be built one simulated trigger squeeze at a time.

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For the 2A community, the Memphis activation is a live demonstration of the “see it, try it, buy it” pipeline that has quietly become the industry’s most effective recruitment tool. Every pull of a simulator trigger is data: a measurable reduction in intimidation, a potential future voter, a future range member. In a state whose legislature has already expanded permitless carry, these micro-conversions matter; they create the anecdotal proof that personal responsibility and mechanical competence are not mutually exclusive. More importantly, the optics of women instructing women inside one of the South’s most recognizable retail cathedrals undercuts the coastal narrative that firearms are the exclusive province of rural men—an image that still drives too much of the national conversation.

The larger implication is strategic normalization. When a brand like Bass Pro Shops opens its doors to a women-focused safety tour, it signals to fence-sitting retailers that the Second Amendment is not a political liability but a commercial asset. That message travels faster than any lawsuit or lobbying effort: if the Pyramid can host a mobile range without controversy, other high-traffic venues may follow. In an era when access to training is the new front line of rights preservation, Shoot Like A Girl’s Memphis stand is less a publicity stop and more a quiet proof-of-concept that the future of gun culture will be built one simulated trigger squeeze at a time.

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