ShellShock Protection just leveled up its commitment to the outdoor media world by sponsoring the 2026 Professional Outdoor Media Association Summit, set for May 26-28 at the stunning Wild Wings of Oneka in Hugo, Minnesota. Beyond simply writing a check, the company is stepping up to equip attendees with its high-performance hearing and eye protection during a dedicated media turkey hunt organized in partnership with the Murray Road Agency, the National Wild Turkey Federation, and onX Hunt. This isn’t just another corporate sponsorship; it’s a smart alignment between a premium safety brand and the very people who shape how millions of Americans experience and understand hunting, firearms, and conservation.
For the 2A and outdoor community, this move carries real significance. Professional outdoor communicators serve as the bridge between manufacturers, policymakers, and everyday shooters and hunters. By outfitting them with reliable protection during an actual hunt, ShellShock is reinforcing a culture where safety and performance are non-negotiable, even in the field. In an era when anti-gun organizations love to paint responsible firearm users as reckless, visible partnerships like this quietly push back by normalizing professional-grade gear among the storytellers who reach both new hunters and seasoned Second Amendment advocates. It also highlights how the industry continues to invest in real-world experiences rather than just digital campaigns.
The collaboration with heavy hitters like the NWTF and onX Hunt further cements the event’s credibility and reach. Turkey hunting remains one of the fastest-growing segments in American hunting, serving as an accessible entry point for younger shooters and families. When media members experience top-tier protection in the turkey woods, that positive feedback loop strengthens the entire ecosystem: better content, safer practices, and a stronger defense of our traditions. ShellShock’s sponsorship signals that protecting hearing and vision isn’t an afterthought; it’s foundational to enjoying the outdoor lifestyle for the long haul, something every responsible gun owner and hunter should take to heart.
