MWS Associates has formed a partnership with Magnet Outdoors to sell the Pennsylvania company’s products through dealers in the representative group’s territory.

Magnet Outdoors, based in Knox, makes food plot seed mixes, deer minerals, soil tests, and habitat advice for hunters and landowners. MWS Associates, a sales firm for outdoor and hunting brands with more than 40 years in the business, will handle the full Magnet line.

Adam Flod, vice president of sales at MWS Associates, said the firm values Magnet’s research-based goods and work helping hunters improve habitat. Jason Say of Magnet Outdoors said the company waited for a matching sales group and chose MWS after an initial talk because of its focus on lasting ties with makers that emphasize quality and new ideas.