Murray Road Agency, a powerhouse in outdoor marketing, is doubling down on its commitment to the hunting and shooting sports world by attending and sponsoring the 2026 Professional Outdoor Media Association (POMA) Summit, set for May 26-28 in Hugo, Minnesota. This isn’t just another booth setup—Murray Road is diving deep with hands-on involvement: they’ll join the Affiliate Marketing Panel to unpack revenue strategies for outdoor creators, host their own educational session on cutting-edge media tactics, and even sponsor a premium turkey hunt experience in partnership with the National Wild Turkey Federation and onX Hunt. For those tracking the pulse of pro-2A media, this move signals Murray Road’s strategic pivot toward amplifying voices in the field-to-fork ecosystem, where rifles and shotguns aren’t accessories but essentials.
What’s clever here is how Murray Road is bridging the gap between digital savvy and boots-on-the-ground traditions. In an era where Big Tech algorithms increasingly shadowban 2A content, agencies like this are becoming linchpins for creators who rely on affiliate links, sponsored hunts, and targeted ads to thrive. Their panel and session could equip influencers with tools to outmaneuver platform censorship—think optimized SEO for AR-15 turkey loads or data-driven campaigns that turn casual scrollers into range-ready buyers. Sponsoring the turkey hunt alongside NWTF and onX isn’t fluff; it’s a masterclass in experiential marketing that immerses media pros in the very pursuits they promote, fostering authentic endorsements that resonate with the 2A base weary of polished corporate spin.
The implications for the 2A community are bullish: as outdoor media evolves, players like Murray Road are fortifying the supply lines between manufacturers, retailers, and enthusiasts. Expect ripple effects like boosted visibility for 2A-aligned brands at a time when anti-gun narratives dominate mainstream feeds. If you’re a content creator, shooter, or hunter, keep an eye on this summit—it’s where the next wave of pro-2A storytelling gets its ammo. Murray Road’s play could very well reload the marketing playbook for our side.
