Columbia, MO – MidwayUSA Foundation has officially launched its annual Hometown Challenge, a month-long sweepstakes and fundraising competition designed to support youth shooting sports teams across the nation throughout September. Donations of $20 or more, made between September 1-30 to a MidwayUSA Foundation youth shooting team endowment, will not only be matched but will also qualify for an entry into a 100-prize sweepstakes. The prizes, including coolers, firearms, outdoor gear, gift cards, and more, are made possible by the continued generosity of industry sponsors.