Liberty Ammunition has become a sponsor of Armed American Radio, the program Mark Walters hosts that airs nationwide as radio and as a podcast. Segments on the show covered the firm's patented personal-protection cartridges, which travel faster, kick less, transfer more energy on hit, and weigh less than conventional lead-core loads, for civilian defense and police use.

Chief executive Gary Ramey said the company is glad to present its work and its focus on stopping threats to Walters and listeners across the country. Armed American Radio, owned by CCW Broadcast Media LLC, covers guns, personal protection, news, and Second Amendment issues on hundreds of stations plus worldwide podcast feeds. Episodes are available on Apple Podcasts, Spotify, and the show's website.