Lever-action rifles have returned to strong U.S. demand after a slump in the 1990s and early 2000s. Smith & Wesson launched the Model 1854, Savage the Revel rimfire, Ruger revived Marlin models, and Taurus-linked firms offered cheaper copies, while Rockstar’s two Red Dead titles sold roughly 115 million copies worldwide and Yellowstone also boosted interest. Henry Repeating Arms added the internally suppressed H23 Supreme and SPD Predator as production grew more efficient, though high costs still challenge sales.