Big Bite Baits’ new Orbix isn’t just another soft-plastic gimmick—it’s a 19 mm TPE urchin that pulses like living prey while refusing to tear after repeated strikes, exactly the kind of durable, high-performance tool that serious anglers (and serious shooters) appreciate when gear has to work every time. Sam Hanggi’s endorsement for shallow-cover applications underscores how one well-engineered product can expand an angler’s tactical options without adding bulk to the tackle box, a principle that resonates with the 2A community’s long-standing preference for versatile, reliable equipment over fragile disposables.

By rolling out six color options this fall through both brick-and-mortar retailers and direct-to-consumer channels at Baits.com, Big Bite is signaling that innovation in the fishing space still values shooter-grade toughness and real-world longevity—qualities that parallel the aftermarket parts and defensive tools many 2A enthusiasts rely on. When a bait can survive dozens of hook-sets yet still deliver natural action, it quietly reinforces the broader cultural message that American-made or American-designed gear should outlast the latest trend and keep performing when it matters most.