Armanet provides firearms, hunting, shooting sports and outdoor brands one programmatic advertising system for media buys, audience reach and sales tracking across eight channels. Display, video, connected television, dynamic shopping ads, publisher placements, a creator marketplace, email, SMS and retargeting all share the same data.

ArmanetID serves as a persistent privacy-safe identifier alongside behavioral segments and SKU-level retailer signals, enabling multi-touch attribution and real-time return on ad spend. Founder Nick Morissey said the firm linked advertisers, publishers, creators and retailers so companies can judge advertising impact, and Armanet lists more than 200 endemic publishers as the largest platform built for the sector.