Beretta marked 500 years, dating to 1526 when Bartolomeo Beretta furnished 185 arquebus barrels to the Venetian arsenal. The custom studio still hand-builds the SO10 EELL, one anniversary example taking over 1,000 hours of engraving work, while five-axis lasers, additive manufacturing and 3D printing serve the Small Series Department and a newly announced Innovation Hub.

The AX800 Suprema waterfowl shotgun carries Steelium Pro barrels from the DT11, an extended forcing cone, B-Link Pro gas operation, adjustable stocks and Kick-Off Pro hydraulics Beretta claims cut felt recoil by as much as 70 percent. A Denver Bass Pro Shops outlet had three left and said they do not stay on the shelf long.

The NRA Foundation lists Beretta USA as a major supporter and SCI Foundation has given the firm its Conservation Leadership Award.