Country music hitmakers Big & Rich debuted their new song, “Hello, AI,” to “launch a conversation” and confront the growing influence of artificial intelligence (AI) and to defend human creators from the negative affects it will have on intellectual property, artistic integrity, and the value of human expression. The multi-platinum duo’s song sounds the alarm just as “The American songwriter is now faced with an apocalyptic event, where machines rip and plagiarize our original music into endless derivatives that eventually can never be traced back to the original author,” John Rich says.