Chevalier Advertising, a Sherwood, Oregon-based marketing agency focused on hunting, shooting, tactical and outdoor brands, has been named agency of record for TACRIG, a maker of modular concealed and open carry systems. The initial work will center on TACRIG’s website and ecommerce experience, including user-experience improvements, content, product presentation and conversion-focused changes.

TACRIG’s FLEX system uses interchangeable, firearm-specific shells and mounting platforms so users can switch IWB, OWB and other configurations without replacing the entire holster. Shells are custom-ordered and precision-molded from U.S.-made Boltaron, including support for optics, suppressor-height sights and threaded barrels. The company also offers bino and chest harnesses.

TACRIG President Tim Silva said the agency understands the industry and how to communicate the product’s differences. Chevalier President Greg Chevalier said the firm will expand into public relations, media planning and buying, and social media as the relationship grows.