RetailBI published a third-quarter 2026 shooting-sports retail study based on transactions from over 2,000 U.S. stores. Firearm unit volume dropped 7.8 percent from a year earlier while revenue slipped 0.8 percent and average prices rose 7.6 percent. Rifles were the only major gun category to gain units, with lever-action models up 21.8 percent; handguns priced above $1,500 grew 33.6 percent in units and suppressors jumped 178.6 percent. Rifle and rimfire ammunition also increased. The study reviews inventory, pricing and store sales versus national background-check figures, and firms may obtain the free report from the company website.