Real Avid has opened a complimentary online center called Range Ready that supplies gun owners with advice meant to lift their readiness, speed and results at shooting facilities. The hub reaches every experience level, from people buying their first firearm to longtime racers, hunters and coaches, and rests on five ideas of getting set, hitting the mark, staying in command, repeating actions and building self-assurance so less time goes to fixing kit.

Stores can send buyers there after a sale for lessons on configuring guns, care habits, packing range items and practice systems, shown in part by champion trainer Doug Koenig. Range staff may greet visitors who arrive with kit sorted, realistic aims and a grasp of local rules. Users can download a full handbook plus lists for before and after sessions, a score log, planning forms and paper targets at RealAvid.com.