Nick Andrews, marketing director at Benelli USA, advertised a Brand Experience Manager role on LinkedIn. He argued that in-person customer moments grow more important as artificial intelligence, automation, and online material spread through business.

He wants technology to raise speed and expand options while the company still builds activities people can attend, handle, join, record, discuss, and keep in memory so they later recount them to others. Time outdoors, including hunts and camps, remains a central reason customers take part. Andrews is looking for help creating those moments, a priority he said other outdoor firms should adopt as well.