Guns.com said firearm and suppressor sales through its dealer network rose more than 50 percent from a year earlier as the holiday period nears, even as the wider firearms market declined.

The company works with more than 2,000 licensed dealers and pawnbrokers and channels most of its 2026 sales to small local shops. It also links manufacturer website orders to products those shops already hold in stock and offers an auctions tool that helps them sell used guns.

A new free platform for network members will let shops create used-firearm listings in seconds from a phone or tablet by automating identification, details, descriptions, photo work, and marketplace posting. Storefront dealers can contact the business development team at sales@guns.com.