Larz Williams, operations director at Shooter's Choice in Columbia, South Carolina, wrote that cable news often misleads viewers about who purchases firearms. He described store visitors as men and women of many ages, including first-time buyers, hunters, homeowners, retirees and young professionals seeking pistols for home defense, rifles for hunting or target use, or simply to exercise a constitutional right. Williams said critics seeking bans or capacity limits are targeting tens of millions of ordinary Americans rather than a small fringe, and he urged lawmakers to visit shops and hear from customers instead of relying on stereotypes. He added that owners come from many jobs and income levels and that firearm ownership is a broad American tradition open to people of every background.