GPO USA has formed a partnership with MWS Associates, Inc. to handle representation and support for its complete product range in 37 states. The sales firm knows the shooting sports and outdoor sectors and already has retail connections that match GPO USA dealer growth. Mike Jensen, who owns GPO USA and serves as its CEO, described the MWS group as professionals whose decades in shooting sports will aid eastern brand expansion.

MWS Associates, Inc. will grow the dealer network through strategic work. Bill Goodreau of that firm said the team previously worked with Jensen and expects his optics knowledge to aid long-term brand building.