Someone who manages influencer marketing for firearms brands reports that newer gun content creators now flood companies with artificial intelligence produced emails, texts and direct messages seeking free products.

The same person has seen more of these creators rely on AI to handle their operations, leaving them to send repeated outreach while their YouTube and Instagram pages show machine made thumbnails, videos and captions.

The manager said the firearms content field is built on personal relationships and urged creators to write their own messages and remain present as people.