Everytown for Gun Safety’s new “gun owner safety” campaign is the latest example of a billionaire-funded group trying to rebrand itself as a friend to the very people it wants to disarm. The National Shooting Sports Foundation (NSSF) has spent decades building the nation’s largest network of certified instructors, range safety programs, and voluntary compliance initiatives—efforts that actually reduce accidents without trampling constitutional rights. When an organization bankrolled by Michael Bloomberg suddenly claims the same mission, the 2A community rightly sees a Trojan horse: a public-relations offensive designed to insert anti-gun talking points into the spaces where lawful owners learn, train, and congregate.

The deeper irony is that Everytown’s parent network has spent years litigating to close ranges, ban common firearms, and treat every owner as a presumptive threat. Now it wants a seat at the safety table it once tried to torch. That shift isn’t organic; it’s polling-driven. Internal surveys show that overt confiscation rhetoric is electoral poison, so the messaging pivots to “training and responsibility”—terms carefully stripped of any acknowledgment that the Second Amendment protects an individual right, not a government-supervised privilege. Law-abiding gun owners recognize the tactic: if you can’t ban guns outright, regulate the culture around them until ownership feels like a revocable favor.

For the 2A community, the takeaway is straightforward—don’t outsource safety instruction to groups whose long-term goal is your obsolescence. Stick with the NSSF-backed ecosystem of certified instructors, established ranges, and manufacturer-supported education programs that have demonstrably lowered negligent-discharge rates for decades. Every time Bloomberg’s operatives step onto a firing line under the banner of “helping,” the real curriculum is narrative control, not marksmanship.