The New York Times’ reflexive pivot to “misogyny” as the culprit behind Supergirl’s box-office belly-flop is the same lazy script Hollywood and legacy media have been reading for years: when a product fails, blame the audience instead of the product. In this case, the audience simply stayed home rather than subsidize another joyless, lecture-heavy spectacle that treats viewers as vessels for social messaging rather than customers seeking entertainment. That same audience—millions of whom also happen to be gun owners—has grown weary of being told their preferences are bigotry, whether the topic is comic-book heroines or the right to keep and bear arms.

For the 2A community the lesson is straightforward: cultural institutions that dismiss half the country as irredeemable “misogynists,” “racists,” or “bitter clingers” are the same ones pushing policies that treat lawful firearm ownership as a public-health crisis rather than a constitutional right. When the Times and its allies pathologize normal consumer choice at the multiplex, they reveal the identical contempt that fuels magazine bans, red-flag laws, and the steady drumbeat to turn the Second Amendment into a permission slip. Supergirl’s flop is therefore more than a movie-industry footnote; it is another data point showing that large swaths of the public are done subsidizing narratives that sneer at their values, including the value of self-reliance embodied by an armed citizenry.

The takeaway for pro-2A advocates is to keep treating culture as the upstream battle it is. Every time a studio or newsroom doubles down on contempt for its own customers, it accelerates the fragmentation of the old media monoculture and creates space for alternatives that respect both entertainment and individual liberty. Gun owners who also buy movie tickets are sending the same market signal Hollywood and Manhattan still refuse to hear: stop calling us names and start respecting our choices—on screen and in the voting booth.