MidwayUSA just clinched the 2025 Bizrate Circle of Excellence Platinum Award, their fourth platinum honor and eighteenth overall from Bizrate Insights—a testament to their relentless commitment to top-tier online customer service that catapults them into the elite top 1% of the Bizrate North America Network. For a family-owned powerhouse in the firearms and outdoor gear space, this isn’t just another trophy; it’s a resounding endorsement of their ability to deliver seamless shopping experiences amid an industry often bogged down by regulatory scrutiny, supply chain hiccups, and the constant pushback from anti-2A forces. Founded by the industrious Larry Potterfield in 1977, MidwayUSA has evolved from a modest Missouri-based operation into a go-to destination for everything from AR-15 parts to reloading supplies, all while prioritizing customer satisfaction scores that outshine even non-shooting retail giants.
What makes this platinum nod particularly savvy for the 2A community? In an era where Big Tech platforms demonetize or deplatform gun sellers and payment processors like Visa and PayPal play favorites with woke agendas, MidwayUSA’s Bizrate dominance signals resilience and reliability. They’re not just selling slingshots and suppressors; they’re building trust in a digital ecosystem where one bad review or policy shift can tank a business. This accolade underscores how pro-2A retailers thrive by doubling down on service—fast shipping, hassle-free returns, and knowledgeable support—that keeps enthusiasts loyal and coming back, even as ammo prices fluctuate and FFL transfer fees climb. For gun owners, it’s a green light: shop MidwayUSA with confidence, knowing their customer-first ethos fortifies the supply lines of our Second Amendment rights.
Looking ahead, this win bodes well for the broader firearms industry, hinting at a blueprint for survival. As competitors scramble to navigate Biden-era ATF rules or state-level mag bans, MidwayUSA’s track record suggests that excellence in the mundane—like intuitive websites and responsive chat—can be the ultimate competitive edge. 2A supporters, take note: patronize businesses that earn these badges, and we’ll collectively starve out the subpar players while bolstering the frontlines of our fight for freedom. Congrats to the Potterfield family—keep leading the charge.
